WAROM Explosion-proof 2023 Summer Marketing Conference a Complete Success

On August 12, Warom explosion-proof 2023 summer marketing Conference was successfully held in Shanghai Jiading. Company general manager Li Jiang, deputy general manager Yang Yonghua, each business segment marketing and sales elite representatives a total of more than 120 people gathered together to talk about development. The meeting was chaired by Yang Yonghua, deputy general manager of the company.

With the theme of "Focusing on the industry, market segmentation to highlight professional, accurate service", this meeting comprehensively adjusted the company's marketing operation mode, aimed at keeping up with market changes, deploying sales focus, focusing on users, highlighting core competitiveness, collaborative development, and refining all sales programs and actions to achieve annual sales targets.

Li Jiang, general manager of the company, made an important speech at the meeting. Mr. Li clearly pointed out the general direction and core strategic positioning of the future market expansion: segmentation of industries, precise attack, stimulate core competitiveness, truly take user needs as the center, continue to optimize product development and market services, and accurately connect with market users.

Mr. Li stressed that in the face of fierce market competition, based on "explosion protection" and supported by "safe one-stop solution", we have formed seven business segments such as oil and gas chemical industry, offshore engineering ships, safety intelligent control platform, chemical machinery supporting, food medicine and alcohol, military nuclear power, and intelligent explosive products. And carry out major reforms to the company's marketing organization, requiring developers to accurately connect services, integrate different business sectors, and cooperate in division of labor. At the same time, Mr. Li hopes that developers will strengthen learning, take the initiative to attack, control market dynamics, and innovate marketing ideas on the fly; Frontal attack and vigorously promote the core competitiveness of new products and new technologies, and obtain better market expansion results in market segments.

Yang Yonghua, deputy general manager of the company, made a comprehensive summary of the sales performance, going out/please come in marketing activities and business tracking in the first half of the year, and detailed deployment of the marketing work in the second half of the year. According to the data, the sales situation of Warom explosion-proof in the first half of 2023 was generally stable, and the sales performance increased steadily through online and offline coordinated development. Mr. Yang interpreted the new organizational setup of the domestic trade Center and the operation mode of each business segment, called on the participating developers to change their new thinking in time, adapt to the new changes, adhere to the principle of "customer first, service first", implement the precision marketing strategy of "Please come in, go out", and strive to provide customers with the best quality one-stop system security solutions and the most efficient services. To achieve a continuous win-win situation between the company and customers.

Wang Yade, technical director of the company, shared in detail the special lecture of "Safety industry intelligent business development experience exchange and safety industry market management". Combined with the project cases that have been implemented, Mr. Wang carefully analyzed the technical advantages and application effects of the safety intelligent system, and the problems existing in marketing. At the same time, make specific arrangements for the work of the safety intelligent business sector in the second half of the year: strengthen the development of safety business and improve the success rate of demand information transformation projects; The technical solution responds accurately to ensure the scientific and practical implementation of the user's plan; Strengthen the research and development of safety system to maintain the leading edge of science and technology.

Chen Hubin, deputy director of marketing of the company, made a special training entitled "Positive attack, highlighting the core competitiveness of the company's technical quality", sharing how to effectively respond to the fierce market competition and the challenges of rivals from the technical level, and seize the opportunity to obtain business.

The company's deputy director of marketing Chen Zhenbin made a special training entitled "Food medicine wine market business development discussion and management", and shared the food medicine wine business sector market development ideas.

The company's foreign trade center market development manager Qian Yong made a special training entitled "Belt and Road business development Summary and project tracking measures", sharing from the domestic business situation, international project needs, general business development, the company's foreign trade team service support four aspects to help developers expand foreign trade business.

The company's chemical machinery distribution center marketing manager Tian Kaifeng made a special training entitled "Chemical machinery distribution center function introduction and market development direction", shared the chemical machinery distribution business segment market development ideas.